
Summary
The top 5% of digital talent don’t play it safe — they think differently. While others chase internal rules, they adapt fast, break barriers, and consistently delight customers.
Digital Irreverent is the playbook for thriving in today’s demand-driven economy. It shows you how to define success, take ownership, and turn uncertainty into opportunity.
Author Uriel Jaroslawski—early Mercado Libre engineer and global product leader—has built high-performing teams that impacted millions. Frustrated by the “stay in your lane” mindset, he created the Irreverent approach: a bold framework for teams that want to outlast the rest.

About the author
Uriel Jaroslawski’s career began as one of the first 25 software engineers at Mercado Libre. He contributed significantly to its growth into Latin America’s largest e-commerce player.
Focused on building high-performing teams, Uriel has led transformation projects across startups and large corporations worldwide.
His expertise in technology and product development has made him a leader highly sought after in the industry.




