We live in a digital age. Almost everything is available to us at our finger tips and mostly just a click of a button away. Audiobooks are a priceless innovation in this changing time where books are available to listen to on your phones or tabs.
We have a list of the five major reasons why authors should turn their books in to audiobooks during this era of fast life we all live now.
Audiobooks on the rise
Audiobook industry is growing at an exploding rate. It was estimated to be almost a billion dollar industry annually, according to Audio Publishers Association after they conducted a survey in December 2004. Since then the audiobook industry has expanded drastically and it seems it will keep growing for a long time. The Audio Publishers Association April 2019 published a new research by Edison Research showed that 50% of Americans over the age of 12 have listened to an Audiobook. A raise from 2018s 44%. According to the APA Servey Audiobook consumers listened to an average of 6.8 audiobooks in the last twelve months, up from 6.5 in the previous survey. 24% of consumers have listened to 10 or more in that time.. 55% of all audiobook listeners are under the age of 45, and 51% of frequent listeners are between 18-44.
Expand the audience for your book
Attract nonreaders. A lot of readers’ do not like reading books but love listening to them. An audiobook is perfect for the dyslexic and the blind and they can benefit from listening to books. On the other hand, a lot of people do not have time under their sleeve to sit and read and so prefer listening to their favorite authors while commuting to work for instance. This way your content reaches nonreaders too.
Become better noticed
Audiobooks put you on the digital map. There are at least a million books on Amazon and over a hundred thousand books on Audible. When you publish an audiobook version of your book, you become more discoverable in the sea of books available online. This is mainly because so far not every author releases his audiobook despite the already massive but also expanding audience. And you have a shot at becoming a big fish in a small pond, inevitably making you way more prominent than other authors.
Audiobooks boost sales for e-books and paper books too
We all know how important word of mouth is. When people love your audiobook they recommend it in their circle and that further enhances audiobook sales. This is very similar to any other product in the market. However, when people love your audiobook they might go back and purchase a hard copy of it as well. Sometimes they keep it as a collectible, some people like collecting things they liked or sometimes they are bought to pass it on as gifts as well. All in all, boosting sales eventually.
Creating an audiobook is easier now
While Audiobooks are becoming mainstream and people can listen while multitasking, the production of an Audiobook is now easier and the rates have gone down to a point where anyone can have an Audiobook version of their book. Living in the digital age access to thousands of narrators at various rates are easily found.on sites like ACX, Vocie.com and more. Professional Production Companies like e-AudioProductions.com produce high quality audiobooks at very good rates.